BABYMONSTER(BEAMON)
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BABYMONSTER (Baemon)
BABYMONSTER (stylized in all caps) is a South Korean girl group formed by YG Entertainment, a company renowned for producing globally successful groups like BIGBANG, 2NE1, and BLACKPINK. They are the first girl group to debut under the label since BLACKPINK's debut in 2016.
Group Profile
Members
BABYMONSTER is a multinational group of seven members, known for their exceptional skills across all K-pop disciplines (vocal, rap, and dance).
History and Formation
The formation of BABYMONSTER was chronicled through a 2023 YouTube reality show titled Last Evaluation.
Pre-Debut Activities (2023): The group was officially introduced on December 30, 2022, with a trailer titled "YG Next Movement." The evaluation show followed, featuring appearances from YG senior artists like members of BLACKPINK and WINNER.
Pre-Release Singles:
"Batter Up" (November 2023): Released as a six-member pre-debut single (Ahyeon was absent due to health issues). It broke records for the fastest K-pop debut music video to reach 100 million views on YouTube.
"Stuck In The Middle" (February 2024): A slower, R&B-influenced track that highlighted the members' strong vocal abilities, providing a stark contrast to the hip-hop power of "Batter Up."
Official Full-Group Debut (2024): Ahyeon rejoined the group, and they made their official debut with the EP BABYMONS7ER on April 1, 2024, releasing the title track "SHEESH" (a new version of both pre-release singles was also included with Ahyeon's voice).
Musical Style and Achievements
BABYMONSTER's sound is heavily rooted in Hip-Hop and R&B, which is characteristic of YG Entertainment's overall musical DNA (often compared to a blend of 2NE1 and BLACKPINK). However, they have shown remarkable versatility:
Hip-Hop Anthems: Tracks like "SHEESH" and their latest title track "WE GO UP" are high-energy, confident, and rap-heavy, featuring intense choreography.
Genre Blending: Their music often experiments, with songs on their EPs blending diverse elements. For instance, the track "WILD" on the WE GO UP EP is described as a country-pop dance song.
Vocal-Focused Tracks: Songs like "Stuck In The Middle" and the fan-favorite "Like That" (written by Charlie Puth) emphasize their raw vocal talent and R&B sensibilities, proving they are equally capable of delivering polished ballads.
Key Achievements (Rookie Milestones):
Record-Breaking Music Videos: The music video for "SHEESH" was the fastest K-pop girl group debut M/V to surpass 100 million views. Their M/V for "WE GO UP" also became the fastest K-pop video of its release year to surpass 100 million views.
First Music Show Win: They secured their first music show win on Mnet's M COUNTDOWN with "SHEESH" only a month after their official debut.
Chart Success: Their songs, including the latest "WE GO UP," have performed well on major global charts, with both albums and singles charting on Billboard and various regional charts.
Awards: They have already received prestigious early career awards, such as the Rookie of the Year (Global Streaming) at the Circle Chart Music Awards.
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